In the installation there is a real boom – hashtag #freckles has already collected 3.3 million publications, and makeup artists and bloggers draw fake freckles on the face like Kylie Jenner and the angel Victoria’s Secret Elsa Hosk. Why is there such a worldwide love for what’s been hidden under a layer of foundation for years? Make-up artists assure that the trend for naturalness is all to blame: everyone is tired of a severe facial correction in the spirit of Kim Kardashian. You give airiness, tenderness, transparency and frecklessness. You can create a freckle effect on your face with a pencil, eye marker or brown eyebrows, using the same images from the installer as an example. And if painting isn’t easy for you, arm yourself with transfer tattoos.