How quality service creates continuity
Since businesses began thousands of years ago, entrepreneurs have relied on the fact that giving customers an amazing experience or product would continue to drive profits. And for most businesses today, especially those in customer-facing areas like the beauty industry, it’s more important than ever to ensure the continuity of your business through quality service. So how can this be reflected in your business?
Your business thriving will rely on making a great impression on clients to ensure they want to come back to you. After all, you probably haven’t heard of many successful beauty businesses who have survived on first-time clients! As well as providing secure future income, repeat clients are less of an unknown. You understand their needs and will be able to plan accordingly.
Word of mouth
Even today in a market flooded with advertising, and with consumers overwhelmed with choices, word of mouth marketing still wins out on a number of fronts for your business.
- It’s authentic. No amount of paid advertising will compare to someone receiving a genuine recommendation from a friend or family member. If your clients have a great experience dealing with your business, they will talk to everyone they know about it.
- It builds trust. When someone comes to you through word of mouth, you will already have an advantage. If a new client has heard that you will provide outstanding service, they will trust you to deliver that. It’s up to you to strengthen and continue that trust.
- It’s cheap. Finally, the biggest benefit to word of mouth marketing and referrals is that you don’t need to pay for it!
Reviews and Feedback
In business your reputation is everything. Make sure that you collect as many positive feedbacks as possible across all active channels.
Getting reviews may be challenging, but not impossible. Make sure to creative incentives for customers to do this.
In summary quality wins over quantity, so keep up the good work and success will follow.